How Much Do Facebook Ads Cost?

 One of the best options of paid advertising online is Facebook Ads. This is Facebook's advertising network which exclusively displays your ads on the network of Facebook. The major advantage of advertising on Facebook is that you can target Facebook users with much more specificity than with any other advertising network online.

This is because people on Facebook freely give out their personal information and their interests when filling out their profiles. With this information in mind, you can target individuals on Facebook with literally an infinite number of parameters. You're not limited to interests, however. You can also search by geographic location, and all kinds of personal information such as specific ages.

If you want to make an ad which only applies and will be seen by 45-year-old women who watch Glee, you can do that on and only on Facebook. This more precise targeting method yields a much healthier click through rate and a much healthier conversion of your goals.

Of course a lot of people are wary of using paid advertising because of the obvious cost associated with it. It's not nearly as expensive as you would think, and article will identify just how much you can expect to pay by explaining how much do Facebook ads cost.

A number of factors determine how much do Facebook ads cost. First off, just like with AdWords you will get a quality score for your ad depending on a number of things. Facebook looks at your website which you are directing your traffic towards, then it looks at how well it relates to the ad which you've just written. Sites of higher quality (more content, frequently updated, lots of backlinks, high page rank, etc.) will get you a lower CPC (cost per click).

Another thing which factors into determining how much do Facebook ads cost is the popularity of the niche which your ad targets. More popular topics which are used by other Facebook ads users are going to go for a higher cost. Less competitive niches are going to be cheaper conversely.

Your click through rate also plays a large role in determining how much your Facebook ads cost. The higher your click through rate, the less you have to pay. The idea here is that more relevant and generally better ads lead to a higher click through rate. Higher click through rates means that you have put together a valuable ad and Facebook rewards you with a lower cost per click.

Your click through rate is easily the most dominant factor in determining how much you'll be paying. You may be surprised that your CPC has dropped dramatically and inexplicably after your ad has been live for awhile. This is because your click through rate has performed well.

Facebook PPC Ads (pay-per-click) is one of the hottest marketing strategies out right now. It's basically what Google PPC was several years ago when it first started, but easier to learn. You'll want to jump on some paid marketing strategies as soon as you can afford to, and start having a paid marketing budget for your business. Facebook ads are a great way to instantly drive traffic to a capture page, blog, website, etc. Remember...Paid traffic is instant, free traffic takes a while to build up. First things first; read the Facebook Ads policy before creating your ad (the last thing you want is to have your Facebook or Facebook Fan Page shut down or your ads being flagged for some problem).

When to Submit Your Ads

On Facebook there are always different groups of people on at different times of the day. Ads seem to have a higher approval rate if submitted between 10 pm and 1 am, not sure why, but it may just be the personnel that works the late shift at Facebook www.uphex.com. It also seems that the approval rate is faster when they are submitted in the evening.

What to have in your Ads

A question in the title works best...get people to think, people love questions that hit home (remember, people buy with emotions first, then justify the purchase with logic).

Use a product image in the ad (a picture is worth a thousand words), but be careful not to use copyrighted images.

If you need to add words to the image or edit your ad, use PowerPoint, and then re-save it as an image file (.jpg or.png).

Make sure that your Facebook ads are relevant to the "capture page" that you'll be sending them to when people click on your ad. This is important to get your ads approved. If your ads are not relevant, it will either by disapproved or stay under review.

Always have a "call to action" at the end of an ad...always! This could be something as simple as "Click Here Now!".

How to Bid On the Price of Your Ad

One of the best things about Facebook PPC Ads is that you can create a daily spending limit.

Setup your budget / day, $5-$10/day to start, or whatever you feel comfortable with. You can also turn off a specific ad or ads at any time with a click of your mouse.

Use "Pay for Clicks", I would start at 1/2 of highest suggested bid; most times the actual price will come in lower. It's important to not bid the suggested bidding price.

Misc Notes

Target specific companies, rather than generic MLM stuff.

Your target audience should be between 10,000 and 20,000 (you can fine tune this to reach these numbers).

Run 2-3 ads per day; change them every few weeks, or when clicks start dropping off.

When targeting a specific company, make sure that your ad targets countries where the business actually operates, or just target the U.S. to be safe.

Minimum age is 18, no limit on upper age.

5% conversion is good, 10% is great.

Click through ratio (CTR) at.1% or higher is good

You can research various network marketing companies at:

Mlmrankings.com

Npros.com

Create specific campaign names, so you can track your results; e.g. "Facebook ad to blog", "Facebook ad to Facebook fan page", etc.

If your ad takes your prospect to another Facebook page (e.g., a fan page with an opt-in form), you'll get lots of viral traffic.

If you send the prospect to a capture page on your blog, you'll get lots of hits to your blog which will help it get a higher Alexa ranking and rank higher in the search engines; both strategies are win-win.

To sum this up; you should start some paid marketing strategies when you can afford to, and start having a paid marketing budget for your business, even if its only a small amount; Facebook ads are a great way to instantly drive traffic to a capture page, blog, website, etc.

If you're serious about taking your business to the next level, click here to check out a system which is dedicated to teaching you how to grow your Network Marketing Business, where you can learn from the best of the best.

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If you liked this article, check out similar articles on My Blog, where you'll find free network marketing training, tips, tricks, social marketing strategies, & other resources for online & offline marketing.

Quality Composite Decking

Thinking of buying new home decking? You should be aware there are new, attractive alternatives to wood decks. These deck building products provide increased durability as well as extremely low maintenance. You'll appreciate the new styles and colors which are a break from the humdrum, common deck materials that homeowners are tired of seeing. Consumers are looking for something different this year.

Today's deck building products manufacturers are producing a wide array of new synthetic, plastic, and composite decking materials. New composite products are actually combining the best qualities of wood with the strength and durability of synthetic materials.

Composite Decks

Composite decks (sometimes referred to as an engineered product) are manufactured using a variety of combinations of components such as wood fibers, fillers, and binders. These components of composite decks are heated and compressed into the base composite decking boards. They offer a very durable exterior surface that is difficult to discolor and scratch, and which is easy to clean. Composite decks also resist shrinking and swelling better than natural wood decking products.

Composite decking has more advantages over pressure treated pine decking. The material is harder and won't dent, and they are approved for fire-rated construction. Wood products will burn and plastic-based products will melt or warp when exposed to a significant heat source. Over a ten year period, your house decking will take a great deal of punishing use and weather. This physical beating which includes people walking and jumping on it, intense sunshine, barbecue grease burns, and rain with high winds, will wear down even the strongest of wood deck materials. Composite decks keep their beautiful appearance for many years to come with minimal maintenance. A simple pressure washing once a year is all that's required.

Wood decking products have a unique set of limitations that might make you think twice about purchasing it for your home. Wood can rot; invite bug infestations, shrink, and swell when subjected to rain, then hot dry weather, thus loosening fasteners that hold it securely. That's when squeaky, loose boards become an annoying feature of your deck, along with nails that stick up and present a real safety and health hazard. LP Weatherbest Decks from Boston Cedar holds fasteners strongly and securely.

Installation of composite decking is a breeze. These products were designed to enable easy cutting for the deck installers. Composite's strength presents innumerably creative options that aren't possible with expensive wood decks. This is contributing to the creative deck design boom in homes across America. Large decks would require extensive refinishing through the years and hiring a deck refinisher every year is not something most people would consider. If you're thinking of building a multilevel or other creative type of deck, composite decking is the right choice.

LP Weatherbest Decking sold by Boston Cedar uses reversible deck boards which offer a choice of woodgrain or rough sawn faces. They are low maintenance and come with an excellent warranty. Composite Decking becomes much more affordable for today's deck projects when you consider the extra long life and the low maintenance features. Large wood decks require extensive refinishing over the years which will add to the overall cost.

Composite Decking comes in a number of different colors that can match or complement any home's decor and style. In the case of Boston Cedar, they sell LP Weatherbest Decking products in four different colors...Driftwood Grey, Pacific Cedar, Redwood and Tuscan Walnut. Each deck board is reversible with a woodgrain face on one side and a rough sawn face on the other without any grain.

Choosing Decking

Your choice of decking will influence the overall appearance of your home and ultimately, its resale value. Homeowners today are a different breed than those of the past. Very few people live in their homes forever. Most move to new locations to take advantage of job opportunities or need a new home to suit their suit their ever-changing family situation. Consumers today have also become bored with treated pine.

At some point, homeowners will sell their home. The quality and appearance of the decking and its suitability for their home, property and geographical location will affect the resale value of the home. The home buyer will not want to be faced with a series of expensive home improvements. With composite materials, homeowners can afford to build a bigger deck, and one with more creative designs. The scarcity of expensive woods is not a problem when you're building composite decks.

LP Weatherbest Decking from Boston Cedar

A Massachusetts-based composite decking distributor named Boston Cedar provides a quality line of composite deck boards. Boston Cedar's LP Weatherbest Decking is a superior product that combines the appearance of natural wood with the strength and durability of an engineered material. LP Weatherbest Decking from Boston Cedar is the first choice for quality New England lumberyards serving deck building companies and deck designers.

Outback Decking

If wood decking is still the only type for you, Boston Cedar also has the amazing Outback Decking product. This beautiful deck material is made from Red Meranti, a type of wood that has rot and mildew resistant qualities that are normally only found in woods such as cedar. Outback decking is a premier deck product. It is a sealed deck material that reduces moisture related deck problems, splits, and face checks. It can be refinished with virtually any refinishing product in the years to come.

You might have noticed that your house is in need of some decking designs to cover up that empty backyard. Or perhaps you might require a decking balcony extension out of your bedroom. Whatever sort of decking jobs are needed, it is of course imperative to have a general outline of the type of deck that is needed in order find out how much does your decking cost. Perhaps you might already have done a sketch or have gotten help from a landscape designer or an architect in this respect. The next step of course is to find a reputable company to do your decking design work. However, the company representative would require quite a lot of information from you before they can get the best price decking for you.

Council Approval and Insurance

First of all, you might require the approval of your local council if you were to perform decking modifications on your house. The approval cost and requirements varies from country to country. Some councils also make it mandatory to hire a building contractor or to have building insurance if your decking designs were to exceed a certain size. If your local council does not make this mandatory, however it is still advisable to have building insurance in case decking builders run into some problems and are unable to complete your job on time.

Finding a Decking Design Company

In the process of comparing quotes between companies, it is important to consider the following points.

How long has the company been servicing the community? New companies generally give cheaper decking design quotes, but there is a higher risk of non-completion of your job if the company is suddenly faced with financial problems. Well established companies with a longer history are more likely to finish the work they are given and provide that extra professional touch.

Can the company provide you with testimonials of their work? This is of course to help give you an idea of the service they will provide.

Is the company insured? You don't want to have to bear the brunt of accident liability in case something goes wrong.

Can the company provide you a detailed cost breakdown in their quote? Are the prices given estimates, or detailed costs?

What kinds of decks does the company specialize in?

Additional services - do they provide concept drawing and designs (CAD software), or do they provide help with council approvals? These might attract an extra cost.

How often will the companies perform maintenance on your deck, and what is done? Most companies do maintenance every 6-12 months and this will include cleaning and recoating your deck with decking oil which can improve its appearance and durability

Builders Requirements

The deck building company will be needing a lot of information from you when finding out how much does your decking cost. They will initially be needing the square meters of the areas that require decking. Larger decks obviously cost more than smaller ones. Also to keep in mind would be, how many people will be using the deck at once. Also, what is the purpose of your deck, eg, is this for outdoor parties, or for private use? How often will you be using the deck? The company will also be looking at the general terrain of your backyard eg, slopes will add possible complications and increase the overall cost. Above ground decks, such as those extending from your bedroom will also cost more than those that extend out from your house into the backyard.

Decking Designs Extras

You might also consider the following decking features, though these can add significantly to the cost:

railings - for safety of small children, often required for above ground decking to prevent accidental falls

stairs - Another necessity for an elevated deck, or stairs can also be used as a decorative item. You might have to consider whether you require closed stairs (with horizontal and vertical portions) or open (only vertical portions). Generally closed stairs are much more complex and harder to assemble, thus, this can increase how much the decking costs

lighting - In case you wish to use your decking at night, you will have to consider installing some lighting. You could install small lighting spots on the floor, or you can mount light bulbs on the railing of your deck

skirting - An additional lattice usually installed around the perimeter of the deck, it protects the underside of the deck from weeds, rainwater, and small animals.

storage bench - A very functional bench for storing garden materials or for sitting.

additional fencing - Perhaps you will be needing fencing to separate your deck from your home interior in order to increase privacy

decking materials - There are so many materials out in the marketplace today. Hardwood such as cedar has the highest cost, but is the most resilient to damage. However, this is the most difficult wood to handle and is heavier to deliver and lift. Untreated pine has the lowest cost, and has the shortest lifespan. However, pine can be treated for a nominal fee to increase its durability.

Finish - How will the deck be sealed? What kinds of paints and staining will be used? Will you perform this process yourself, or will you include this in the quotes?

There are many different considerations when trying to find out how much does decking cost. The various characteristics of your terrain and the height of your deck above ground can change the quote significantly www.thecompositecompany.co.za. However, if you have detailed measurements and ideas at the beginning of a job you can hopefully avoid hidden costs popping up much later. In short, the best price decking job is one that can be performed by a reputable company with reasonable quotes and cheap is not necessarily good in this sense.